Posts made in March, 2008

A great article about crafting your small business! Click link below, or read a copy and paste of it. Our next meeting is APRIL [start thinking of a time/place]! "Get Exposure For Your Craft Business" By TODD NELSON, Special to the Star TribuneMarch 9, 2008 Anyone who knits, paints or does woodworking probably has thought, “How could I turn my craft into a business?” Alec Johnson wondered the same thing as he got more serious about photography. But, unlike the rest of us, he knew just what to do. An assistant professor at the University of St. Thomas, Johnson has taught entrepreneurship classes for 12 years, and studied thousands of small businesses, analyzing why they succeed or fail. The place to start, Johnson said, especially for a craft business, is to decide what you want out of it. He has other good ideas, too, like keeping your day job and knowing when to say no. “Most businesses just simply need to look the way you want it to look,” Johnson said. “I get to define who and what I want to be as a photographer … and then find somebody in the market who values that. As a starting point this is absolutely central to the craftsperson who is thinking about making a business out of their craft — establishing why.” One way to determine that is to decide whether you want to be the McDonald’s or the Manny’s of yarn or watercolors. “A lot of small-business owners out there make this mistake,” Johnson said. “We try to be both. The most difficult job for a small-business owner is to say no to a client. You try to be everything to everyone and you’re really poor at being anything to anyone. You hurt your reputation and you lose money on every client because you don’t know how to charge and market and sell.” To avoid such pitfalls, Johnson wrote a vision statement when he started AC Johnson Photography seven years ago. It’s the same one that guides him in the classroom: “I do not want to be a commodity.” “The way I define my business is wonderfully consistent with the way I get to define myself as a professor,” Johnson said. “A lot of who you are in your other professional life can … carry over into your craft business.” Johnson has taken the Manny’s route, describing himself as “a fairly high-end, value-added photographer.” Sticking to his vision, Johnson believes, has helped his company grow, because it has enabled him to build a portfolio that has gotten him more of the kind of work he aspires to do. “I...

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Posted By on Mar 5, 2008

check out this cool site for japanese t-shirts.[when you scroll over them, the translation appears on the left side/menu].

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